An 8 week 1:1 style transformation where you will be privately coached by me. This is for ambitious women who are ready to overhaul how they look and feel so they can show up with more confidence and presence than ever before.
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Who's it for?

This program is for you if you desire a deep level of support and coaching to create your Million Dollar Style faster and with more ease.

This program can be done virtually or in person.


Feels drab, bored and frumpy but isn’t sure how to achieve a look that authentically expresses who you are?


Is tired of reaching for the same safe outfits every day and wants to feel more confident in your style?

​​Lacks the defined personal brand and confidence to show up and be seen as the face of your business?

​Wants to look and dress like the leader that you are and is ready to next level success?

​​Wants to develop a signature style identity that is congruent with the success that you desire?

Is ready to stop spending time and energy worrying about how you look and start every day with ease and grace?

If this is you, you're in the right place.

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With more than 10 years working in senior roles in the corporate world, what I know to be true is this: there is a proven method to creating professional success through strategic personal style.

I guide my clients through a proven goal-oriented process with specific step-by-step information on exactly how to create their signature style and personal brand image. 



What's Included

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As a VIP Client, you will have six private coaching sessions with me to cover every step of my Style IQ Framework in depth. With more than ten hours of dedicated 1:1 time, you'll get my expertise and guidance on everything you need to know to look and feel a million dollars. Everything is personalised to you.

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Email and text support in between our sessions to answer any questions or for any guidance or feedback so that you will never feel alone or confused.

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Personalised Million Dollar Style Guide completely customised to exactly

what suits your body shape, colouring and personality.

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Personal Style Playbook, containing all your Style Formulas based on your Style Profile. Visually see how to create your most flattering outfit combinations with endless variations.

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Personalised Colour Swatch so that you can easily make sure all your future
purchases are the best ones for you. 

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VIP client only resources and guides

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VIP shopping trip in a private suite (with clothes preseelcted for you)



First, we’ll get crystal clear on the personal style you’d like to have and your business, career and life goals. We'll look at what's working and what's not with your current professional image and set some concrete goals as a starting point to build your ideal style.


Next, we’ll discover your ideal colour palette and I’ll show you how to effectively use colour to express who you are, as well as who you need to be in certain situations. We'll identify your top 3 accent colours that you can rely on to make you look and feel incredible as well as your personalised power palette. Following this session, you'll know which colours to invest in and how to mix and match items easily.


Next, I’ll guide you through a process to reveal your style archetype and authentic self, showing you how to match your individual personality to clothing and outfit combinations that emphasises these qualities as well as aligns to your goals and how you'd like to be perceived. You'll be clear on how to add your own sense of self to your personal style, as well as how to leverage your style to communicate exactly what you want to say.


Then, we'll look at your body shape and design and I'll map out how to look your personal best. Based on the styles and silhouettes that flatter your body, as well as your colours and style archetypes, we'll review your wardrobe together, identifying what works and what doesn't. I'll teach you how to incorporate new colours and styles into your current outfits as well as create new outfit combinations from what you already have. We'll also prepare a strategic shopping list to complete your transformation.


I will do all the research, preparation and curation of clothing for our VIP private shopping trip based on your personalised Style Profile. Every item (which I preselect for you) will be ideal for your colouring, style archetype, body shape and aligned to the image you want to present. 


Following our private shopping trip, I'll create your Personal Style Playbook, with simple style formulas for you to follow that will make getting dressed fast and easy. We'll also look at the finishing touches, including your best accessories, for truly head to toe Million Dollar Style. 


As well as a new wardrobe filled with outfits that authentically represent who you are, a clear understanding of how to dress everyday with the colours and styles that suit you best, and the knowledge and tools to consistently create winning outfits...



Be ready to show up through social media, webinars, videos or speaking engagement with a stylish and empowered sense of self.

Have unshakeable confidence in the way you look and are perceived so that you can stand up and speak up in meetings, ask for the pay rise or secure your dream promotion.

Have the confidence to raise your rates and attract more of your ideal clients with an authentic and aligned brand of style.

Consistently show up with a signature style that authentically represents you and your value.

Be ready to create a bigger impact as you experience more freedom, ease, fun and joy in who you are.

Look and feel professional, relevant and up to date so that you can command and receive the respect you deserve.


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Knowing what brands to buy, how to put an outfit together and wear it with confidence has really changed my life.

Before working with Lucy I was wasting money on clothes that didn’t fit well or highlight my best features. I didn’t feel my best and this came out in a lack of confidence in both my corporate and personal life.
Defining my personality has meant that I can articulate my style and therefore be targeted in the brands I buy. This combined with knowing what suits my body shape and colours has helped me buy the right things and not waste money. 
I now receive so many compliments on my styling and wardrobe so I walk a little taller and can face into my leadership role with my head held high. Working with Lucy helped define a brand of style for me and now that’s the basis I use to dress every day.​

I now have a wardrobe that I wear (and enjoy wearing!) everything in it. You won’t regret the investment in yourself and it will save you money in the long run!




Consider it an investment in your career that every successful professional needs - and deserves!

After fifteen years in a corporate environment, I realised my wardrobe style needed to evolve and I was tired of opening my wardrobe each morning feeling uninspired and no longer clear on what actually suited me.

Enter Superstylist Lucy who has helped me to get completely refreshed and sorted. She has a knack for cutting through and figuring out what’s required to make you look and feel fabulous (and let’s face it, we all need a secret weapon!). The end result has been liberating and empowering! I now have clarity on what really works for me and I’m continuing to work with Lucy on injecting new pieces into my wardrobe and experimenting with fresh colours and pieces. I regularly have people comment “wow, that colour looks amazing on you!”

It has been such a positive experience. A huge thank you to Lucy for making it such a positive experience, she is a wonderful and skilled professional stylist. 




Lucy taught me how to present myself in new ways that align with my vision for my business and for my own personal look.

As a little girl, we get so many messages about what suits us - from our mums, sisters, aunties- and I learned that what they say isn’t always right! Lucy showed me how to choose prints, colours, cuts and shapes that actually work for me. 


Previously, I thought a stylist would recommend only top-end, super expensive brands that seemed unattainable. That just wasn’t the case at all. Lucy opened my eyes by suggesting new brands that I’d never considered before, and also including amazing pieces from brands I’ve loved and worn for years.


Together, we defined the look and feel that I want to show the world as a successful entrepreneur.  This has been such an enjoyable, insightful experience and I highly recommend it to anyone who’s struggling to work out what to wear to work.

My promise to you

By the end of this program you are going to be a more confident, stylish and put together version of yourself.


You’ll know exactly what colours, cuts and styles of clothing flatter you, as well as how to reflect who you authentically are through your clothing.


You’ll be able to show up in a way that elevates your personal brand and presence and positively impacts your audience.

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In Person

Pay in Full - $4,495
Payment Plan - $2,495 x2


Pay in Full - $3,495
Payment Plan - $2000 x 2

You can either keep struggling, wondering about what to wear, not dressing to look and feel your best and stay stuck...


you can make the decision to invest in yourself and finally start becoming the woman you know you are meant to be.

If you're really ready to look and feel amazing every single day, all you need to do is book a call so that I can make sure you're the right fit for this program, and you can get any of your final questions answered.