I'm Lucy, and I'm the founder of Style Rises. I help driven, high-performing women build a personal style that reflects who they truly are – confident, credible, and completely authentic.
Hello!
You're a successful leader in your field – whether in the corporate world or running your own business. You’re passionate about what you do and serious about the impact you make.
But when it comes to your personal style…
Does it reflect your level of expertise and ambition?
You can be the best at what you do, but if your image doesn't match your capability, people won’t always see the full extent of your value.
Women in leadership are still judged more critically on their appearance than their male counterparts.
So instead of shrinking in response to that pressure, I take an
empowerment perspective:
Let’s use style as a tool to amplify your presence, your voice, and your credibility.
WHO I WORK WITH
My clients are General Managers, Directors, Executives, Senior Consultants, CEOs, CFOs, Partners, and business owners.
They’ve built incredible careers – but often feel their style hasn’t kept up with who they’ve become.
Many come to me feeling:
- Frustrated or uninspired by their wardrobe;
- Unsure how to dress for evolving roles, bodies, or stages of life;
- Bored with their current look but unsure how to change it;
- Caught between dressing comfortably and looking credible.
Together, we create a signature style system that reflects their professional brand, aligns with their goals, and makes getting dressed simple, strategic, and empowering.
Why work with me?
While I’ve worked with women at all stages of life – from new mums to retirees – my focus is on supporting professional women who want their style to reflect their ambition, credibility, and individuality.
I specialise in style for work and business, and that means you get:
- A clear, goal-oriented process
- Practical, tailored guidance based on your role and industry
- A wardrobe that supports your professional brand without losing
your personality
My approach is more strategic than trend-driven. You’ll get a style system that works for you – your lifestyle, your shape, and your goals.
Would you like to know more?
Meet Lucy
Style Rises was founded by Lucy Owens, a former corporate professional who spent over a decade working across global multinationals, fast-paced start-ups, and everything in between.
Throughout her career, Lucy saw firsthand how much image impacts influence. While others wrestled with what to wear, she found dressing well came naturally – and colleagues often turned to her for advice on style and presence.
That spark turned into something bigger: a desire to help other women feel the same sense of ease, confidence, and alignment. She left corporate life to build a business focused on transforming the way women show up – for work, for leadership, and for themselves.
Originally from Melbourne, Lucy is now based in Spain, where she lives with her husband, Salvador. When she’s not shopping or curating strategic wardrobes for her global clients, you'll find her enjoying a glass of red or vermouth at a local tapas bar, and soaking up the Spanish culture and lifestyle.
CLIENT STORIES
Heather
DIRECTOR, CHAIR, INTEGRATOR
The biggest change for me since working with you has been knowledge.
The biggest struggle I had when I reached out to you was to feel confident and to understand the different looks. Not just an outfit, but the different looks and the different energy levels that I needed and the different combinations for the different activities I was doing. I'm a leader in a number of different communities and I run some businesses, I've got a lot of different activities and I needed different outfits to match my energy and who I was and who I represented. I was experiencing confusion, lack of confidence and no
clarity whatsoever.
The biggest change for me, since working with you Lucy, has been knowledge. You haven't just taken me through a process, you've shared that process with me. It was my journey and you were on that journey with me, and you were guiding me and giving me direction that enabled me to connect with myself. By bringing all of that together, you gave me knowledge, confidence and clarity on what looked really good and what I felt really comfortable in. Gaining the knowledge was super valuable because I have the power and understanding to go forward, coupled with the confidence of being certain about what really looks good on me.
The output is so worth the investment in time and the investment in yourself. It is such an important gift for yourself. If you can gain anywhere near the clarity or the confidence that I've got, then we will be ruling the world in no time.
Andrea
PARTNER - SEARCH MANAGEMENT
Knowing what brands to buy, how to put an outfit together and wear it with confidence has really changed my life.
Before working with Lucy I was wasting money on clothes that didn’t fit well or highlight my best features. I didn’t feel my best and this came out in a lack of confidence in both my corporate and personal life.
Defining my personality has meant that I can articulate my style and therefore be targeted in the brands I buy. This combined with knowing what suits my body shape and colours has helped me buy the right things and not waste money.
I now receive so many compliments on my styling and wardrobe so I walk a little taller and can face into my leadership role with my head held high. Working with Lucy helped define a brand of style for me and now that’s the basis I use to dress every day.
I now have a wardrobe that I wear (and enjoy wearing!) everything in it. You won’t regret the investment in yourself and it will save you money in the long run!