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Style Made Easy. Success Made Effortless.

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Successful women don't dress like everyone else.

Are you ready to look and feel the part?

It’s time you uncover your signature look - the one that reflects who you are and where you’re going.

With the right framework, dressing like the best, most confident version of you becomes second nature.

You deserve to feel as polished and powerful on the outside as you are on the inside.

The Million Dollar Style program is for professional women who want to cut through the confusion, define their signature look, and build a curated wardrobe that reflects their personality, position, and goals.

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Closet Full Of Clothes, Nothing To Wear??

Does this sound like you?

You’re overwhelmed

Shopping is a confusing, exhausting and costly activity that never ends with the fairytale transformation you imagined. Same goes for choosing an outfit. Thinking about what to wear is taking up precious time and mental energy, leaving you feeling drained and tired.

You’re frustrated

Nothing seems to fit you properly or look good. You often don’t feel comfortable in what you’re wearing, and you definitely don’t feel as confident as you’d like. It’s not your body, and it’s not your budget, and it’s not that there’s nothing good at the store. You simply don’t know how to shop for your style, your shape and your goals. 

Let me change that.

Because what you really want is simple:

To Feel Stylish, Well-Dressed, and Put Together

You want to love all the clothes in your wardrobe, but right now it’s a confused mix of items and you don’t know where to start or how to deal with it.

You dream of being able to confidently choose outfits you feel good in, but at this point you feel unclear on what works for you, and you don’t know what to focus on.

You want dressing up to feel fun and easy, but without any go-to outfit formulas, you’re spending too much time thinking about what to wear.

It doesn’t have to be this way

You can feel confident in your style and show up as the best version of yourself—without spending a fortune or overhauling your entire wardrobe.

Inside The Million Dollar Style Program, you’ll learn how to build a wardrobe of flattering, easy-to-wear pieces that work for your shape, your lifestyle, and your goals—using my proven 6-Step Style IQ Framework.

It’s the same system that’s helped hundreds of professional women take the guesswork out of getting dressed and feel more polished, confident, and comfortable in how they show up—at work, in meetings, and beyond.

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Before

I am now able to shop for clothes that truly suit my signature style and feel confident in my fashion choices.

With a combination of principles and practical exercises, I was able to apply what I learned to my own wardrobe and put all my newfound knowledge in to practice. This course has given me so much more confidence!

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After

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Welcome to the

Million Dollar Style Program

Do you always want to look like the best version of you?

In this 6 week online program, we'll teach you how.

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How Would Life Feel If You Loved All the Clothes in Your Wardrobe?

If getting dressed felt easy, not stressful?

If you could create outfits you actually enjoy wearing—without spending a fortune or starting from scratch?

The Million Dollar Style program walks you step by step through how to define your signature style and become a confident, intentional shopper.

You’ll learn how to build a wardrobe that flatters your shape, fits your lifestyle, and reflects who you are—while clearing out anything that no longer serves you.

What’s Included in

Million Dollar Style Program

1

A PROVEN FRAMEWORK

Six online training modules with the principles and learning on how to apply them to transform your style.

4

TOOLS

Exclusive style resources, checklists & templates with all my stylist secrets and tactics, including your very own colour palette so you can choose the colours that make you shine.

2

PROCESS

Your own Million Dollar Style Guidebook to guide you through the process.

5

LIFETIME ACCESS

Get lifetime access to any future course updates.

3

PERSONALISED GUIDANCE

You will have access to six live coaching calls with expert coaching and feedback from me.

6

SUPPORT

Get real time support and never feel alone with our private chat group.

Our Proven 6-Step Style IQ Framework

A Roadmap to Your Ultimate Transformation

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For the best results, we recommend investing 1-2 hours per week to watch the video tutorial and complete the exercises before the weekly coaching calls. 

Are you ready to change your relationship with yourself and your wardrobe?

Why do some women always look so put together?

Here’s the real answer...

I didn’t set out to be a Personal Stylist. For over a decade, I worked in a corporate environment, meeting the directors of large multinationals and the entrepreneurs behind promising start-ups.

That’s where I learned first-hand about the power of presenting yourself well.

Here are a few surveys to tell you just how influential your outfit can be:

Interviewers admit to hiring by outfits over references, according to a 2019 survey by NVISION

80% of managers say that an employee’s outfit choices affect their chances of promotion, according to a survey by OfficeTeam

What you wear influences not only how colleagues perceive you, but also how you behave, according to a study done in the University of Hertfordshire.

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But you don’t need surveys to know that when you put your favourite outfit on, the entire day goes differently. Now imagine a wardrobe full of favourite outfits.

That’s what I had.

After a quick move up the corporate ladder, I took a 3-year career break and I realised getting dressed for success was my super-power. That’s when I decided to turn my super-power into my business.

I know, that as women, what we wear has a huge impact on how we feel about and how we carry ourselves. I believe that your personal style should support your personal brand and credibility, not hold you back.

I want you to look and feel amazing, always, and I know we can achieve it: even if you’re insanely busy (hello, mothers who also have careers), or very much on a budget, or hate shopping, or are all about comfort., or have no idea what's in style. 

Let’s do this

Exclusive Bonuses

These curated extras are designed to save you time, simplify your style decisions, and help you feel polished and confident—fast.

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01

BONUS

Dress Your Shape with Confidence – The Ultimate Guide

Most women aren’t dressing for their true shape. This guide helps you understand your body proportions and teaches you exactly what to wear (and what to avoid) so you can stop second-guessing and start flattering your figure effortlessly.

02

BONUS

Where to Shop – Brand Guide by Style Personality

Ever walk into a store and feel like nothing suits you? This guide takes the overwhelm out of shopping by showing you exactly where to go based on your Style Archetype—so you can find pieces that match your style and make shopping feel fun again.

03

BONUS

The Confident Selfie & Outfit Photo Guide

If you’ve never taken outfit selfies, or struggle to snap a good one, this bonus guide will show you how to capture flattering photos in a way that feels natural and empowering. Perfect for tracking your progress, getting supportive feedback, and feeling proud of how you show up.

04

BONUS

Curated Private Shopping Channel

Get access to a private shopping hub featuring handpicked pieces aligned to your colour palette, shape, and style. Curated just for this community, it makes shopping simpler, faster, and more successful.

What Could Your Million Dollar Style Look Like?

Here’s how real women transformed their wardrobes and their confidence.

Every woman pictured here started with the same questions you have—and walked away feeling confident, stylish, and in control of her wardrobe.

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Before

After

Thank you Lucy for helping me move into the next chapter of my career with confidence and style!

Melissa

Lucy came along at just the right time. After years of working from home, my wardrobe was tired and I’d lost the care factor in my appearance. I needed Lucy to help me understand what worked best for me. After understanding my colours and shape I was able to invest in new pieces that freshened up my wardrobe for both my professional and personal life. Having this knowledge has helped me remove pieces without uncertainty and have fun replacing them. 

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Before

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After

I now spend far less time and money on clothing because I'm pulling together different outfits from my existing pieces more confidently and using my style formulas.

I have also gained the confidence to try new things and let go of the things in my closet that don’t serve me well or make me feel good.

I highly recommend this program!

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Katie
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After

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Feeling inspired?

These women started where you are now—uncertain, frustrated, and ready for change.

Here’s what they had to say after completing 
The Million Dollar Style Program

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I now know exactly what works for ME.

I’m really enjoying being the one in the office that looks put together and professional. The confirmation that I got around my body shape, and how to dress that, was an eye opener.

I used to base outfits or wear things that I’d seen in a magazine or on someone else but  I now know exactly what works for ME. Now I’m wearing clothes and putting together outfits that really suit me.

Emma

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Here’s Everything You Get Inside

Million Dollar Style Program

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A proven 6-step framework with detailed video lessons
 

$5,000

My expert feedback for any questions or feedback you need

$2,000

Exclusive discounts on our curated network of retailers and more

$500

Live group coaching calls for personalised guidance and mentoring

$5,000

Exclusive resources and templates with all my stylist secrets & tactics

$2,000

Community to support each other and ask questions

PRICELESS

Million Dollar Style Guidebook to guide you every step of the way
 

$2,500

Lifetime access to the online program including updates

$2,000

The total value of this program is over $19,000

Your investment in yourself begins from $600.

Next cohort starts: February 2026

One Time Payment

$1,500 USD

Save with one payment

Lifetime Access

100% money back guarantee

Payment Plan

$600 x 3 USD

3 monthly payments

Lifetime Access

100% money back guarantee

Still have questions?

Let’s chat. Book a call with Lucy to find out if the Million Dollar Style program is the right fit for you.

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My Promise to You

If you don’t feel completely satisfied within 7 days of enrolling, I’ll refund your full payment—no questions asked.

By the end of this program…

You’ll feel like a more confident, stylish, and put-together version of yourself. You’ll know exactly what colours, cuts, and outfits flatter you—and how to reflect who you are through your style.

You’ll show up with presence and polish, positively impacting how others perceive you—and how you feel about yourself.

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The Future You Will Thank You

Be always-in-style. Be a leader. Be you.

Still have questions

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Define Your Style. Elevate Your Presence.

Lucy Owens is a personal stylist and image consultant with over a decade in corporate leadership, specialising in helping high-achieving women create a signature style that aligns with their leadership goals, amplifies their visibility, and feels authentically them.

Through her proven Style IQ Framework™, she’s helped women worldwide refine their image, step into confidence, and lead with unmistakable presence.

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