SEEING IS BELIEVING.
Hello, I'm Lucy!
I help visionary and ambitious soulful women stride out with confidence, creating the life and success they desire through a personal style that showcases who they are, communicates their value and aligns with the impact they’re born to make.
Ever since I was a young girl, I have always loved dressing up and as I grew older, I began to realise the enormous transformative power that clothes, makeup and accessories can have on the way we look and feel.
I also experienced the array of opportunities that seem to effortlessly come our way when we dress the part.
I was determined to have a career connected to the world of fashion, but I wasn’t sure what my true calling was, or what I wanted to do.
Listening to some well-intentioned parental advice, I studied a degree in Business Marketing and then spent the next ten years or so working in marketing, public relations and communications.
For many years I worked for fashion brands and climbed the corporate ladder, but I came to a point where I realised the corporate world just wasn't for me...
...so, I decided to leave my career and go and do some soul searching. I was in my early thirties, and having lived in London in my twenties, I was ready for another overseas adventure.
This time, I packed up my life and moved to Buenos Aires, Argentina, where I lived for three years. I met the love of my life, learnt to speak Spanish and travelled around South America. Then, I enrolled in an image consultancy course. I realised how much I had missed working in fashion, but now, a little bit older, I wanted to do something with more meaning, something that would help women at a deeper level change their relationship with themselves and their wardrobes.