For many people, the words personal and brand together conjure up notions of obsessive self-promotion – and unless you’re a Kardashian, actively promoting yourself is still slightly taboo.
But the reality is personal branding is actually about what other people think about you. What would someone say about you if you weren’t in the room?
That’s your personal brand. And we should all take the time to intentionally cultivate our brand and how we are conveyed.
Brand ‘insert your name here’ should be an authentic representation of who you are and what you have to offer. A strong personal brand will:
Help you stand out from the competition
Increase your earnings
Help people connect with you
One of the most powerful ways to strengthen and align your personal brand is through your personal style.
What you wear in business immediately communicates what you stand for, and how successful you appear to others. We tend to have greater confidence in people that dress well.