• Lucy

How to Enhance Your Personal Brand With Style

Your personal style is one of the most powerful ways to strengthen your personal brand

For many people, the words personal and brand together conjure up notions of obsessive self-promotion – and unless you’re a Kardashian, actively promoting yourself is still slightly taboo.

But the reality is personal branding is actually about what other people think about you. What would someone say about you if you weren’t in the room?

That’s your personal brand. And we should all take the time to intentionally cultivate our brand and how we are conveyed.

Brand ‘insert your name here’ should be an authentic representation of who you are and what you have to offer. A strong personal brand will:

  • Help you stand out from the competition

  • Increase your earnings

  • Help people connect with you

One of the most powerful ways to strengthen and align your personal brand is through your personal style.

What you wear in business immediately communicates what you stand for, and how successful you appear to others. We tend to have greater confidence in people that dress well.

What does your current style say about you, and your brand?

Your style has its own sphere of influence, and when you confidently and comfortably express yourself through your clothes, you’ll create the most memorable impression.

A fundamental (and fun!) part of creating your personal style is by really getting to know yourself. Get started with the following steps:

  1. Identify who you are. Ask yourself ‘who is the person inside that I am dressing?

  2. Write down a list of character traits that describe who you are – relaxed, outgoing, graceful, creative, confident etc.

  3. Use these words as your style direction. For example:

Outgoing – a bold red skirt

Graceful – a draped silk top

Creative – a stand-out or colourful accessory

4. Create a visual mood board related to your character traits to remind you of your personal style. You can include clothing, but also objects (such as flowers, art etc.) – anything that inspires and represents you.

Your personal style is truly unique to you – spend some time to develop yours and watch your personal brand grow.

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