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Why authenticity is so important to develop your personal style

We all know that woman with the great sense of style. It's 100% 'her style' and unlike anyone else's. We've tried unsuccessfully to pull it off - what works so well for someone else just doesn't seem to translate for us.


For great personal style to exist, there needs to be a celebration of who you are. It's not about fashion at all - it's about celebrating the woman within - your authentic self.

It's never too late to reclaim and celebrate your authentic self, and develop your own unique sense of style, and it's never been more important in a world filled with filtered look a-likes.


In her book The Language of Clothes, Alison Lurie tells us "Long before I am near enough to talk to you on the street, in a meeting, or at a party, you announce your sex, age and class to me through what you are wearing - and very possibly give me important information (or misinformation) as to your occupation, origin, personality, opinions, tastes, sexual desires and current mood...I register the information unconsciously; and you simultaneously do the same for me."


Self discovery, and learning how to express ourselves authentically through our clothes, allows our brightest and best self to shine. It's about being true to who we really are - and allowing our wardrobes to reflect our own creative choices, not those of others. Remind yourself that you are free to choose clothes that align with your inner essence.

If you feel like you need to discover or revisit the synchronicity between your inner self and your clothes, take some time to reflect on the following:


  • Consider what clothes you currently have that you really love?

  • What clothes or styles don't feel right for you?

  • What fabrics, colours, textures or styles are you naturally drawn to?


Be willing to part with anything you currently have that's not perfect for you and start to explore. Over the past few years, I've become highly attuned to all the different elements that make up my personal style that are grounded in authenticity.